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PCD is Feb. 8 and 9 in Paris

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By: TOM BRANNA

Editor

FRANCE: Packaging and dispensing systems are major components in the success of a perfume or beauty product like makeup. For the consumer, it is the packaging that conveys the brand image. It must catch his or her attention, protect and preserve the product, provide for its delivery and/or application and respect the environment. In the era of smartphones and tablet computers, packaging plays an ever more important part as a medium to create new services like interactivity with the internet, poi...

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